How to write advertising copy that makes people want to read it

No one will go out of their way to read an advertisement, but as long as the copy you write is interesting enough, people will be willing to read it no matter how long it is. There are many ways to write interesting copy, such as using exaggerated words, creating surprises or contrasts, self-deprecation, self-mockery, self-ridicule, or telling a funny story in the copy, etc.

What kind of copy will make people want to read

Writing a story in the first person makes it easier for readers to feel self-immersion and make them feel that the story is "related to themselves". People are always more interested in things "related to themselves". People prefer to read self-deprecating copy rather than self-boasting copy. Traditional self-selling and self-boasting advertisements are difficult to gain favor. What is needed in the Internet era is a brand role that is relaxed and humorous and can face netizens with a low profile.