What are the things to avoid and pay attention to when designing a corporate logo?

Due to cultural differences between countries, each country and region has its own cultural characteristics and cultural taboos, and each nation and region also has its own living habits and cultural aesthetics. For example, Japan taboos lotus, but in China, lotus is a symbol of purity and nobility. There are also some countries and regions that taboo the numbers 9, 4, etc. Therefore, if there are any cultural taboos in the region where the corporate customers you serve are located, you must investigate clearly before starting the design. It can be imagined that when your corporate logo design with 4 as the creative symbol appears in countries and regions such as Japan and South Korea that taboo 4, how consumers will view your corporate brand is a very bad thing.

For example, dragon culture is a symbol of auspiciousness in Chinese and Eastern culture, but it means evil in the West. So when you are going to use the dragon as the main element to creatively design a corporate logo or mascot, you must first investigate whether it will be disseminated and used in Western countries and regions. Otherwise, your corporate brand is equivalent to an incarnation of "evil" appearing in the West.

Second: Communication value comes first

When we are designing a corporate logo, whether it is cultural taboos, digital taboos, or the creativity of the logo, or the aesthetics of the logo design, or the connotation of the graphics, all of them are efforts to make your corporate brand better spread. So, please always remember that the first criterion for evaluating the quality of a logo design is communication.

Here, it does not mean that the beauty, connotation, culture, etc. of the logo design are not important. What we need to express is that communication is the high-quality purpose and core demand of a brand. Think carefully about your brand naming, advertising slogans, product core value extraction, etc., which have assisted your corporate brand image and made your brand image deeply rooted in the minds of customers. The first condition is that it can be spread, then it is easy to spread, and finally it is easy to spread. No matter how beautiful and connotative the logo design is, if customers cannot effectively distinguish competitors and customers cannot remember it easily, it cannot achieve your brand communication value.

Third: The logo design must be easy to use

Use is the brand implementation behavior after the logo design is completed. No matter how good the logo design is, we need to apply it, such as applying it to business cards, envelopes, handbags, shopping bags, chain stores. Car bodies, advertisements, etc. all need to use the logo in a unified and standardized manner. Therefore, when designing a logo, you must consider the carrier material that the logo will need in the future, such as cloth, plate, stainless steel, plastic, etc., and the use of new media, such as WeChat, APP, and whether the logo effect used on the web page can achieve effective brand communication. When the use area is very small and the logo design is relatively complex, then it is not very useful at this time. Continue to use the logo, and use brand auxiliary graphics and auxiliary elements instead. Some LOGO designs are not clear about the use of carriers. When the logo is applied to the product, it is found that the logo cannot be seen clearly. Since the logo cannot be seen clearly, it is equivalent to the failure of the logo design.

Due to limited time, I will share it here temporarily today. There are many things to pay attention to in a successful corporate logo design, such as fonts, colors, portraits, whether it is easy to copy, and expression forms. I will share them one by one later when I have time. In a word, before designing a corporate logo, you must conduct sufficient research and analysis. Logo design is not a simple matter that can be easily done by a novice.